- #CRM FOR APPLE COMPUTERS HOW TO#
- #CRM FOR APPLE COMPUTERS SOFTWARE#
- #CRM FOR APPLE COMPUTERS TV#
- #CRM FOR APPLE COMPUTERS CRACK#
This collaboration communicates that there’s a task force at hand to solve customers’ problems.īecause employees who provide customers with devices and other items for sale have a register in their hands on their mobile devices, checkout wait times are minimal, making purchases more seamless and pleasant. When assisted at the Genius Bar or One to One, if the Apple employee isn’t sure the answer, they collaborate with other employees to find a solution. It’s helpful and decreases the likelihood of “no shows”.
#CRM FOR APPLE COMPUTERS HOW TO#
The trainers are extraordinarily patient and know how to help customers learn to become self-sufficient at using the hardware and software.Īfter registering for an appointment at the Apple store, customers are sent a confirming email.
#CRM FOR APPLE COMPUTERS SOFTWARE#
The One to One program enables customers to schedule 1-hour, ½ hour, or open training sessions with specialists in each of the Apple software areas (iPhoto, Pages, Keynote, etc.). Having a human being to speak with and quickly solve paralyzing problems makes device owners grateful and fans for life.Ĭustomers that buy new computers are eligible to purchase “One to One” tutorials for two consecutive, one-year periods following the purchase.
#CRM FOR APPLE COMPUTERS CRACK#
The Genius Bar has come to my rescue many times, including at the crack of dawn at the 24-hour 59 th Street and 5 th Avenue Store in Manhattan on two time-critical occasions. They’re all in locations that are easy to find and in areas of each city their relatively well-educated target would want to be. I’ve been in Apple Stores in Hong Kong, Barcelona, Sydney, San Francisco, Wellington, Florida and Beijing.
Because the mandate is to make the stores clutter free, bags and receipt printers are placed underneath the surface of the display tables and out of sight. The consistent cleanliness of the stores, the cheerful lighting, and uniform building materials and design, all contribute a familiar and positive vibe. The criteria for hiring and the training methods are unusual because Apple employees are collectively cooler, hipper, smarter, more patient, collaborative and more problem/solution oriented than I’ve seen in any other retail establishment.ĥ) The Cleanliness of the Stores, No Clutter, and Consistency of Design There are plenty there to insure customers don’t have long waits to get information. Employees at each store whose job it is to explain the products, support the sampling strategy.Ĥ) The Number of Employees, Attitudes and Training of Employees in StoresĪpple doesn’t skimp on employees in their stores. I’ve always felt that if a product is truly superior, sampling is the single most effective marketing tactic. The many demo units in each store make it extremely easy to try/sample the devices. The way the boxes open and the products are laid out inside also conveys specialness.
Computer packages with carry handles serve as advertising billboards when customers leave the store.
#CRM FOR APPLE COMPUTERS TV#
The original iPod package captured the wonderful colorful, animated visual and feel of the TV ads. It can also be clever, as with the plastic shopping bags with cords that can be used as a backpack. The packaging radiates quality and design. There is something magical about opening a new Apple product. Important touchpoints that are majorly mishandled can send customers fleeing and result in damaging, unfavorable word of mouth. Every touchpoint plays a role in reinforcing the brand’s positioning and overall perception. Mastering touchpoints is also more likely to result in customers trading up to larger amounts per purchase occasion and additional purchases. Touchpoints that address important but overlooked aspects consumers also care about can be importantly differentiating. People often become loyal to products and services for reasons beyond the primary features and attributes all competitors offer. I always advocate that every product or service create a customer touchpoint map to chart the journey consumers take when engaging with their brand.
I’m convinced the primary reason most companies fail to do so is that management does not go through the exercise of experiencing their own brands like their customers do. I have personally never seen a brand master as many customer touchpoints as well as Apple does. Customer touchpoints are all the different ways consumers experience a product or service, from when they first become aware of it, until they dispose of it.
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